With Google display network we can send our message to many places, and we will help you do it well and efficiently.
It’s important to point out that a display ad solution is a double-edged sword, if it is set incorrectly, it can take a lot of money from the advertisement budget, without success. Here we come into the picture.
Here are some targeting methods that you should pay attention to:
• Keyword targeting: by defining keywords we can display images on relevant web pages.
• Topic targeting: in this case we don’t use keywords for targeting, but topics provided by the system.
• Interest targeting: Google creates profiles of the users according to the browsing data, Youtube and Gmail activities and according to many other activities related to unknown online habits. With this option we can reach new users who are close to our product/service and are therefore potential customers.
• Demographic targeting: with this targeting option we can narrow the target group, here we can specify age, gender or even parental status.
• Remarketing: nowadays remarketing has turned into almost a totally separate field, offering many opportunities in adwords and beyond the adwords system on Facebook as well. See below for more details.